Real Estate Photographer in Austin, TX
If there's one thing that we've learned after years of success in the real estate photography industry, it's that first impressions are super important. Sure, looking your best on a first date might score you some brownie points. But in the real estate business, making a stellar first impression can mean the difference between selling a property and losing a client.
If you're reading this page, chances are you're involved in real estate in some form or fashion, whether you're an agent, builder, interior designer, or architect. You're probably in need of a professional real estate photographer in Austin, TX but aren't sure which company to trust. We get it - you're making an investment into your business and need to know that you're working with talented professionals. Fortunately, you can scratch those other names off your list, because you're just a few clicks away from working with THE best real estate photography firm in Texas!
Welcome to Twist Tours Real Estate and Portfolio Marketing Services: your go-to group for modern real estate photography and interactive virtual tours. We're proud to be a local company, serving Central Texas Drone photography, video with awesome real estate photography, 3D Matterport models, 2D + 3D floor plans, and premium single property websites.!
Unlike some of our competitors, we care just as much about how our products look as you do. That's why we make it a point to provide our customers with the finest photography and friendliest customer service in the game. Our professional photographers utilize the latest technology and equipment, so you can rest easy knowing your photos will look incredible. With a team of creative superstars by our side, we're always on top of new marketing trends and photography techniques. That way, sellers get what they deserve, and buyers get what they want: the very best real estate photography available in Texas.
Our photographers and Matterport scanners are ridiculously great at what they do. Plus, our support team is made up of bona fide superstars. So, if you have questions or concerns, we're more than happy to chat with you.
Our photography and videography expertise includes:

Real Estate Photography

Online Tours

3D Models

Aerial Photography

Floor Plans

Virtual Staging
Unmatched Real Estate Photography in Austin, TX
We've all heard the phrase "A picture is worth a thousand words," and in today's digitally-dominant world, that saying is more poignant than ever. In real estate, pictures have a huge impact on whether a home is sold or passed by. That's especially true in a time when prospective homebuyers are less likely to travel in-person to tour a home in their price range.
With more time on their hands to peruse real estate listings, buyers are inundated with all sorts of images, which is why your real estate photos must stand out from the crowd. Once buyers filter through property locations, pricing, nearby school districts, and square footage, they want to flip through photos. If your pictures aren't up to snuff, you can be sure the homebuyer will move to the next listing.
Fortunately, Twist Tours is here to provide you with high-resolution, creative photography for your real estate needs - whether you're listing a brand-new home or selling a property that has been on the market too long.
We believe Twist Tours stands apart because we do more than capturing a visual record of a home. Instead, your Twist Tours real estate photographer develops an emotional bridge between potential buyers and real estate listings by enhancing the home's true character. Every aspect of our real estate photos, drone shots, videos, and tours are carefully engineered to bring your property to life

With a staff of highly-trained, innovative real estate photographers, there's no project too large or "out of the box" for us to handle. And we're not just talking real estate photography in the classic sense - we have successful clients in many different industries, who use our photographers for:
Interior Design

Lighting Design

Office Building

Medical Office

Landscape Design

Event Venue


Apartment Rental

Commercial Property

Restaurant

Vacation Rental

Spa & Retreat

Out of the Box Projects
Cutting-Edge Virtual Tour Photography
At Twist Tours, we believe that virtual tours and walkthroughs have a secure place in the real estate industry. Every agent needs access to great property walkthroughs, which is why we offer several imaginative tour options for every budget. We provide three types of full-service virtual tours: photo tours, floor plan tours, and our most popular option, 360-degree walkthrough tours. We also provide custom 3D Matterport services complete with photography, floor plans, and aerial video for clients in our service area. Not located in Austin or San Antonio? Our self-service options are a great choice, even if you're located in another country.

What is 3D Matterport?
Before we give you a breakdown covering our real estate tours, you might wonder: what is Matterport 3D?
These immersive walkthroughs bring properties to life, almost like a life-sized dollhouse that buyers can tour. Matterport's incredible tours help the top real estate brokerages and even FSBO pros sell homes quickly and win listings by giving homebuyers the chance to experience your property as if they were really there.
Our 3D Matterport experts scan your home, and when it's all said and done, you'll have an incredible 3D showcase highlighting all the bells and whistles of your listing. If you're looking to get a leg up on your competition, here's your chance!
3D Degree Walkthrough Tours
If you're really looking to take your real estate game to the next level, a 360-degree tour is the way to go. By far our most popular tour, our 360-degree tours feature premium single-property websites that combine the 3D Matterport space, floor plan, and professional photo packages into an amazing interactive online presentation experience. Additionally, clients can choose to include an interactive 2D floor plan or a 3D floorplan feature that looks like HGTV's like Room Planner. We can even include a virtual walkthrough video, walkthrough tours that are optimized for mobile devices, brand logos, and detailed buyers' tools.

1.
Floor Plan Tours
These custom walkthroughs feature floor and photo tours that display on a premium single property website. Our floor plan tours include a stunning virtual walkthrough tour, a gallery of professional photos, an interactive 3D and 2D floorplan with an HGTV-style Room Planner, and more.

2.
Photo Tours
These tours contain professional photos from our team of photographers, displayed in a single-property premium landing page that comes with a beautiful gallery display, the virtual walkthrough video tour, along with your digital branding materials.

Along with our virtual tour packages, clients may choose additional features, including:
Real Estate Videos: Excellent real estate videography in Austin, TX is hard to find, especially if you're working on a budget. Luckily, Twist is here to save the day. We take your YouTube videos to another level of awesome with video clips, agent bookends, entry slides, and exit slides. Choose the exact copy you would like displayed, and our team will automatically upload it to your YouTube channel.
FREE 3D Floor Plans: Yep, you read that right. Our 3D floor plans with Room Planner are 100% free and let buyers edit, visualize, and plan their spaces in 3D.
Tour Reports: What good would a virtual tour be without actionable insights for you to monitor? We offer detailed stats on tour visits, sites referring your virtual tour, and more. Our tour reports are emailed directly to your email account so that you have easy access on a regular basis.
Custom Brochures: Twist Tours offers more than 15 personalized templates, which have our floor plans built-in for online and offline marketing needs.
Syndicate Your Tour: We can place your virtual tour on the MLS listing, on realtor.com, and YouTube platforms.
Interactive Floor Plan Tours: Let tour viewers interact directly with your floor plan with the addition of interactive features, like point & click hotspots. This feature is especially useful for mobile users.
Lead Capture: Our unique Lead Capture technology will drive more photo clicks and turn your real estate virtual tour into a lead-making machine.
Aerial Video and Photography Services for Real Estate
Nothing showcases your property quite like professional aerial video and photography. With our drone photography services, you can turn lookers into buyers by giving them a unique vantage point of your commercial or residential property. If you're looking to set your real estate business apart from your competition, drone photography and video is the way to go.
Aerial photography adds an extra layer of "special" to your real estate photos, taking your listing from dull to downright beautiful. Sellers want to work with agents willing to entertain creative ways to sell homes. Buyers want to see every nook and cranny of the home they're interested in buying. With aerial real estate photography, you get the best of both worlds.
Benefits of aerial real estate photography and video include:

Property Location
If you're a real estate expert, we bet you're used to hearing the saying "location, location, location." One of the greatest benefits of aerial real estate photography is the chance to see where a home is located with respect to parks, restaurants, and other attractions. If you need to capture the entirety of a property's layout, take to the skies.

Property Accuracy
Taking pictures is one of the most important steps in selling a home. Generally, exterior real estate photos are taken from common locations like driveways, back yards, and on decks. Aerial real estate photography and videography can show a more accurate, robust depiction of a home for sale, giving buyers a more complete picture of the home they're looking to buy.

Tell a Better Story
Excellent storytelling is one of the most reliable keys to real estate sales. On the one hand, buyers want to know exactly where their money will be going when buying a home. On the other hand, sellers want to work with an agent who has more than the typical tools of the trade on hand. When coupled with interactive virtual tours, hiring a Twist real estate videographer in Austin, TX can help realtors tell a more captivating story.

Commercial Real Estate Photography Services
Ever considered professional real estate photography for your commercial business needs? Making a first strong impression is an incredible asset to your business. Doing so is equally as important for commercial purposes as it is for residential real estate reasons. With Twist Tours, your prospective clients can access online 3D virtual tours filled with stunning HDR real estate photography to give them a full picture of what you're selling. With our floor plan and room planner tours, you can even implement our real estate photos in your print marketing materials.
But that's just the start. A few additional benefits of commercial real estate photography include:
1.
Give Buyers What They Want:
The Wall Street Journal recently published a piece about the best ways to sell a commercial property. Their research found that buyers spent 60% of their time looking at photos on a property page. Knowing this, you must find creative ways to make your listings and marketing materials stand out. A lack of dazzling, positive imagery could mean you lose out on a sale or a tenant.

2.
More Clicks and Shares:
When prospective buyers or tenants are captivated by a real estate photo, they are very likely to click through to your website. Pictures with the right mix of professionalism and pizzaz are also share-worthy, meaning your commercial property for sale will reach a wider audience.

3.
Get That Great First Impression:
For buyers or tenants to take your commercial property seriously, your real estate images must make a positive impression by being HDR, modern, and beautiful.

Do the Twist
Guess what? At Twist Tours, we love our clients. Not just because of the fantastic relationships we've formed with builders, brokers, owners, designers, agents, and their staff - but because they get it. They know how important a strong first impression can be in the real estate industry. The only thing we love more than meeting new clients is helping them grow their business. If you're ready to get started on more success, we're here to help.
Need detailed pricing? Click over to our website to use our cost calculator and check out our photography packages. We look forward to hearing from you today!

Free Consultation
Latest News Near Me Austin, TX
VP, Financial Consultant- Austin (Bee Cave), TX
EFinancialCareers Francehttps://www.efinancialcareers.com/jobs-United_States-Bee_Cave-VP_Financial_Consultant-_Austin_Bee_Cave_TX.id23307655
Position Type: Regular Your opportunityAt Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together. Schwab’s branch team is at the heart of our firm’s commitment to helping clients own their financial futures. In this exciting role, you’ll give clients financial guidance while forming lasting relationships built on trust, respect, and re...
Position Type: Regular Your opportunity
At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.
Schwab’s branch team is at the heart of our firm’s commitment to helping clients own their financial futures. In this exciting role, you’ll give clients financial guidance while forming lasting relationships built on trust, respect, and reaching a common goal. You’ll also have the ability to take charge of your own professional journey with our supportive, nurturing culture and diverse set of career opportunities.
As a Financial Consultant at Schwab, you will be procured with the practice of existing Schwab clients, providing them with wealth management and financial planning advice. Over time, you’ll grow your practice holistically through client asset consolidation, networking, and earning client referrals. If you currently have your securities license, enjoy working in a team setting, and share our passion for serving clients - this role is for you.
What you have
Required Qualifications:
Preferred Qualifications:
What’s in it for you:
We offer a competitive benefits package that takes care of the whole you – both today and in the future:
In addition to the salary range, this role is also eligible for bonus or incentive opportunities.
What’s in it for you
At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact.
We offer a competitive that takes care of the whole you – both today and in the future:
Job ID 59842836
VP, Financial Consultant - Austin, TX (National Branch - Greater Metro II)
Charles Schwabhttps://www.efinancialcareers.com/jobs-United_States-Austin-VP_Financial_Consultant_-_Austin_TX_National_Branch_-_Greater_Metro_II.id23308690
Position Type: Regular Your opportunityAt Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together. We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in the specified location. Schwab’s branch team is at the heart of our firm’s commitment to helping...
Position Type: Regular Your opportunity
At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.
We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in the specified location.
Schwab’s branch team is at the heart of our firm’s commitment to helping clients own their financial futures. In this exciting role, you’ll give clients financial guidance while forming lasting relationships built on trust, respect, and reaching a common goal. You’ll also have the ability to take charge of your own professional journey with our supportive, nurturing culture and diverse set of career opportunities.
As a Financial Consultant at Schwab, you will be procured with the practice of existing Schwab clients, providing them with wealth management and financial planning advice. Over time, you’ll grow your practice holistically through client asset consolidation, networking, and earning client referrals. If you currently have your securities license, enjoy working in a team setting, and share our passion for serving clients - this role is for you.
What you have
Required Qualifications:
Preferred Qualifications:
Pursuant to SAFE Act requirements, all employees engaged in residential loan mortgage originations must register with the NMLS registry system and remain in good standing.
You will be required to register and to submit to the required SAFE Act background check and registration process
In addition to the salary range, this role is also eligible for bonus or incentive opportunities.
What’s in it for you
At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact.
We offer a competitive that takes care of the whole you – both today and in the future:
Job ID 59842942
Austin, TX Homeowners See New Solution to Rising Energy Bills
Press Advantagehttps://markets.financialcontent.com/wral/article/pressadvantage-2025-10-9-austin-tx-homeowners-see-new-solution-to-rising-energy-bills
GIDDINGS, TX - October 09, 2025 - PRESSADVANTAGE -As fall temperatures approach and colder weather looms, property owners across Central Texas are preparing for the seasonal shift. Rising energy costs and unpredictable utility bills have put an increased spotlight on insulation choices, particularly spray foam insulation. Many homeowners and commercial property managers are evaluating whether upgrading their insulation could mean lower heating expenses and improved indoor comfort. According to insulation specialists, fall presents a t...
GIDDINGS, TX - October 09, 2025 - PRESSADVANTAGE -
As fall temperatures approach and colder weather looms, property owners across Central Texas are preparing for the seasonal shift. Rising energy costs and unpredictable utility bills have put an increased spotlight on insulation choices, particularly spray foam insulation. Many homeowners and commercial property managers are evaluating whether upgrading their insulation could mean lower heating expenses and improved indoor comfort. According to insulation specialists, fall presents a timely opportunity to prepare structures before winter arrives. For property owners searching for solutions, Austin, TX homeowners and commercial property owners are paying closer attention to how insulation affects efficiency and costs. That’s why many are turning to spray foam services H & R Spray Foam Insulation, a trusted name in Central Texas for reliable insulation solutions.
Industry professionals stress that insulation is more than a background feature hidden in walls or attics. It is a structural component that directly impacts a building’s ability to retain heated or cooled air. Spray foam, in particular, has gained traction because of its dual role as an air barrier and insulator, filling gaps that traditional insulation might leave behind. As energy bills continue to rise, discussions about insulation have become increasingly relevant to both residential and commercial sectors.
Edith Mireles, owner of H & R Spray Foam Insulation LLC, has observed the shift firsthand. “This time of year, we see many people looking at their bills from the summer cooling season and realizing that something needs to change before winter,” Mireles explained. “Insulation isn’t just about comfort. It’s about managing costs, improving air quality, and making buildings work better for the people who live and work in them.”
Local property managers echo the sentiment. A building’s energy efficiency is not solely determined by its HVAC system. Without proper insulation, even the most advanced heating units cannot prevent unnecessary loss of conditioned air. Spray foam insulation, according to contractors, offers a tighter seal compared to fiberglass or cellulose, reducing drafts and leaks in older homes while offering long-term durability in new construction.
The timing of fall preparations is central to the issue. Insulation projects can be less disruptive during this transitional season when temperatures are milder and residents are less dependent on heating or cooling systems. Contractors argue that addressing insulation needs before winter sets in not only prevents sudden spikes in utility bills but can also reduce the strain on HVAC equipment, potentially extending its lifespan.
Mireles notes that commercial property owners in Austin are equally attentive to the subject. “Office buildings, warehouses, and retail spaces often face the same challenges as houses. Air loss in large structures can lead to enormous energy waste. Many businesses are realizing that addressing insulation before colder weather helps control operational costs in a very direct way,” she said.
Spray foam’s appeal is also linked to its versatility. It can be applied in attics, crawl spaces, walls, and even metal buildings, making it suitable for both residential upgrades and commercial retrofits. Industry data suggests that well-insulated buildings can see measurable reductions in energy consumption, and while results vary by property, the cumulative effect of proper insulation contributes to lower monthly expenses and improved environmental performance.
Austin has seen record population growth in recent years, with new construction continuing across the city and surrounding areas. Many builders are incorporating spray foam insulation into initial designs, while existing homeowners are pursuing retrofits. “For new builds, spray foam offers a forward-thinking solution. For older homes, it provides a way to fix issues that may have been overlooked for decades,” Mireles added.
Beyond cost savings, some residents have reported secondary benefits such as reduced outside noise and fewer issues with dust and allergens entering the home. While these outcomes may vary, contractors maintain that insulation upgrades can play a role in creating more stable and healthier living environments.
Industry observers point out that spray foam insulation carries a higher upfront investment compared to some traditional options, but supporters argue that the return on investment is found in long-term energy savings. For Austin residents who have faced extreme temperature swings in both summer and winter, the value of maintaining consistent indoor conditions is not only financial but also practical.
Local companies are preparing for increased demand this fall, citing inquiries from both homeowners and businesses eager to address insulation before the first cold fronts arrive. Mireles shared her perspective on the seasonal rush: “People want to be proactive. Once winter sets in, it becomes harder to schedule large projects. We encourage property owners to think ahead, not just react when the cold weather starts.”
The attention on insulation also intersects with broader community discussions about sustainability and energy consumption. As utility grids face increased pressure during high-demand months, energy efficiency measures such as insulation upgrades contribute to reducing strain on shared resources. While individual homeowners may be motivated by their own bills, the collective impact of improved insulation is felt on a larger scale.
H & R Spray Foam Insulation LLC has built its reputation on providing services to both homeowners and commercial clients across Austin. The company emphasizes assessments that consider a building’s existing condition before recommending specific solutions. “Every property is different,” Mireles said. “We look at age, design, and current insulation before we make a plan. Our goal is to provide solutions that actually work for that specific building.”
Homeowners exploring insulation services often ask about installation timeframes and potential disruptions. Contractors explain that most residential spray foam projects can be completed within a few days, though larger or more complex buildings may take longer. In either case, the fall season offers a practical window for projects to be scheduled and completed before weather extremes limit flexibility.
The push for better insulation has not gone unnoticed by commercial operators. Retail establishments, restaurants, and office spaces are increasingly recognizing the importance of managing overhead costs, with energy efficiency playing a central role. H & R Spray Foam Insulation LLC in Austin, Texas, continues to work with both small businesses and larger commercial facilities, providing insulation services designed to help manage operational expenses in a cost-conscious economy.
Industry professionals remind property owners that insulation is not a one-time concern but part of ongoing building maintenance. As materials age and building needs change, re-evaluation becomes necessary. Fall is regarded as a practical checkpoint to reassess whether insulation remains effective or if upgrades are needed.
Mireles concluded with a straightforward recommendation: “People in Austin know how unpredictable the weather can be. Preparing early by addressing insulation is one of the most effective steps property owners can take to control their environment and their costs. It’s not about quick fixes, it’s about long-term solutions that make sense for homes and businesses.”
For homeowners and commercial property managers weighing their options, the decision often comes down to balancing upfront costs against potential savings. As fall settles in, the discussion of insulation is expected to intensify, reflecting both the region’s climate realities and the broader challenge of managing rising energy bills.
H & R Spray Foam Insulation LLC provides information and consultation services to those interested in exploring spray foam and related insulation options.
For more information about H & R Spray Foam Insulation LLC, contact the company here:
H & R Spray Foam Insulation LLCEdith Mireles(512) 862-9637info@hrfoam.com1088 FM 448, Giddings, Texas 78942
Misty Smith Injured in Car Accident in Austin, TX
Attorney Mike Grossman's Accident News Bloghttps://mikegrossman.blog/misty-smith-accident-austin/
Austin, TX — September 25, 2025, Misty Smith was injured in a car accident at about 2:50 p.m. in the 3300 block of F.M. 973.A preliminary accident report indicates that a 2020 Telsa Model Y was heading east on State Highway 71 when it collided with a southbound 2022 Nissan Rogue.Nissan driver Misty Smith, 44, was seriously injured in the crash, according to the report.The Tesla driver was not hurt, the report states.Authorities have not released any additional information about the Travis Co...
Austin, TX — September 25, 2025, Misty Smith was injured in a car accident at about 2:50 p.m. in the 3300 block of F.M. 973.
A preliminary accident report indicates that a 2020 Telsa Model Y was heading east on State Highway 71 when it collided with a southbound 2022 Nissan Rogue.
Nissan driver Misty Smith, 44, was seriously injured in the crash, according to the report.
The Tesla driver was not hurt, the report states.
Authorities have not released any additional information about the Travis County crash at this time.
After a serious crash, there’s always more beneath the surface than what makes it into the initial reports. What looks like a straightforward collision can turn out to be a far more complex situation once the right questions are asked. It’s these deeper inquiries that often reveal whether something preventable was missed, and whether someone’s injury was truly an accident, or something that could’ve been avoided.
Did the authorities thoroughly investigate the crash? It’s not clear whether investigators at the scene took the time to reconstruct the crash in detail or simply filed the basics. With two vehicles coming from different directions, it’s crucial to determine how the paths intersected: who entered the intersection first, who had the right-of-way and how fast each vehicle was going. A proper review would involve measuring skid marks, mapping the scene and examining the drivers’ behavior in the moments before impact. Not every crash gets this level of attention, and that’s where important evidence can slip through the cracks.
Has anyone looked into the possibility that a vehicle defect caused the crash? When newer vehicles like a Tesla and a Nissan are involved, it’s worth asking if all the safety systems performed as expected. If the Nissan didn’t react in time, was there a brake issue? Did the Tesla’s sensors or automation features misjudge the situation? These aren’t common problems, but when serious injuries are involved, ruling them out with a detailed mechanical inspection should be part of the process.
Has all the electronic data relating to the crash been collected? Both vehicles likely recorded a significant amount of information that could explain what happened, things like braking patterns, steering input and even driver distraction alerts. Without pulling data from the Tesla’s onboard systems or reviewing GPS and phone activity, it’s hard to say whether human error, mechanical failure or something else played the bigger role.
As straightforward as a crash might look at first glance, the real story often sits just out of view. Getting to the truth means asking hard questions and not settling for surface-level answers, especially when someone walks away injured and looking for clarity.
Key Takeaways:
Austin is spending $1 million on a new logo meant to evoke city's hills, 'violet crown skies'
KUThttps://www.kut.org/austin/2025-09-05/austin-tx-new-logo-brand
The city of Austin is rebranding for the first time.On Thursday, the city unveiled a new logo that will be added to its website, social media profiles and other city materials. The green and violet logo takes on the shape of an A with Austin written underneath.The rebranding will cost the city more than $1.1 million.Jessica King, the city's chief communications director, said the logo reflects the hills, rivers and bridges that connect people. The colors were inspired by "the city’s violet crown skies and the ...
The city of Austin is rebranding for the first time.
On Thursday, the city unveiled a new logo that will be added to its website, social media profiles and other city materials. The green and violet logo takes on the shape of an A with Austin written underneath.
The rebranding will cost the city more than $1.1 million.
Jessica King, the city's chief communications director, said the logo reflects the hills, rivers and bridges that connect people. The colors were inspired by "the city’s violet crown skies and the green canopies of parks and trails," officials said.
“We deliberately chose a mark that reminded us of movement to reflect how welcoming, flexible and resilient this community and our employees are,” King said. “And it’s important to remember that this cohesive brand is more than a logo – it’s a reflection of who Austin’s local government is and how it is represented. We are one Austin – and it is important that we present ourselves in a unified way.”
Not everyone is on board with the new look.
"This is not just bad branding. It is bad priorities," former City Council Member Mackenzie Kelly said. "A $1.1M 'brand refresh' does nothing to solve Austin’s real problems. City government should invest in services, safety, and affordability, not logos. This is not One Austin. It is one expensive distraction."
While some residents said online that they liked the logo's simplicity and meaning, others called it "bland" and questioned whether local artists were involved.
"This new logo is clinical, boring and does not capture the energy, vitality and uniqueness of Austin," one Facebook user said. "The font is basic. Such a missed opportunity."
"We have such a vibrant arts community here. Why not ask them to submit designs[?]" another said.
Austinites also criticized the cost of the rebrand.
"This logo is exactly what is wrong with this city. Completely unnecessary, ugly and diverts money away from necessary projects," a Reddit user said.
It will take some time for the new logo to be added to things like uniforms, signs and city cars as the city faces a tight budget. Police, fire and EMS uniforms will not change, officials said.
The city has more than 300 logos for its departments and programs. In 2018, City Council made it a priority to develop a more cohesive brand.
City Manager T.C. Broadnax said the city wants residents to be able to identify city employees and be able to trust the services they provide.
“Whether they see the brand on a website, a utility bill, a street sign, or the side of a vehicle, they’ll know exactly who it’s from and what it stands for,” he said in a statement.
The city said its current seal, which was created by a San Francisco illustrator for a contest in 1916, does not promote Austin's values and mission.
The new brand was shaped by feedback from residents and city employees, the city said in a press release. The logo will begin to appear on Oct. 1.
KUT's Chelsey Zhu contributed to this story.
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