Picture this: you’re in the process of staging your home and want to create a specific vibe:  Colorful walls or accents will set your listing apart from others, but sometimes it’s hard to choose a color scheme. This is when it’s time to crack open the books and study psychology— color psychology, that is!

Color psychology refers to the ways in which color influences how we think and feel – huge factors that come into play when preparing your home for sale.  At Twist Tours, we want your listing to look its best for photo day!

Warm it up!

Reds, oranges, and yellows) has been shown to stimulate positive emotions like passion and creativity. These colors work best in productive or inviting spaces like offices and entryways. Red specifically would be great in the kitchen, as it is known to stimulate your appetite (think of how many restaurant chains use red in their logos). Orange would work great as an accent wall in an office or bedroom, and yellow would bring warmth and added brightness to rooms with a lot of windows.

On the flip side, you can overdo it.  These exciting colors can overstimulate some people and make them feel anxious or angry, even if they’re just on a virtual tour of your home. This is why we don’t recommend painting entire walls these colors! Instead, incorporate pops of color on  accent walls or decor home decor or use them for accent walls. Alternatively you can use a muted form of the color, such as a light yellow. You’ll still make potential buyers hungry to purchase your home while not overwhelming them!

Cool, Calm & Collected

Shades of blue, green and violet evoke peace and tranquility. Because these colors are inviting yet calming we think they work best in living rooms, bedrooms and bathrooms. Green tones, pulled straight from nature, would compliment a room facing a front or back yard and can be incorporated by adding house plants!

Blue and violet look great on accent walls in dining and living spaces, as well as in statement furniture like pictured below. If you are looking for a cool, calm, and cozy atmosphere, these colors are your go-to!

Neutral Territory

Neutral colors (white, brown and grey) might not seem exciting, but they definitely offer their own advantages.  Peace and calmness are associated with brown which makes it a perfect shade for dens or entertainment areas. Gray Skies might not sound like a positive name, but it’s soothing tone pairs well with other colors making it perfect for hallways or living spaces. If you find grays to be too cold or “sterile”, warm it up with a more neutral or brown toned shade. Soft beiges and creams  give a cozy, quiet vibe which can be warmed up or cooled off with pops of other neutrals or more vibrant colors. These more relaxed colors visually create a clean slate allowing potential buyers to imagine themselves living there!

Still need help deciding what colors look best for every room? Find a professional stager for your home to attract every type of buyer, and check out our blog for even more tips.

And don’t forget about virtual staging!  Take a blank canvas and use our virtual staging service to take a vacant home from empty to inspiring!

 

As summer draws near, it’s going to be a prime real estate season. The market bounced back to life in the spring and is projected to thrive this summer. Yes, buyers are more likely to hike out to new homes in the gorgeous weather but the way buyers hunt for real estate has changed. Online real estate sites have millions of visitors every month, all searching for their next home. If you notice nearly all real estate sites focus heavily on one thing, stunning photographs. How does this impact your listings? It means you need high-quality, gorgeous photographs of every aspect of your property if you want to stay ahead of the competition.

At Twist Tours, we do whatever it takes to get the perfect shot. We are adapting and growing to the changing real estate market. We’ve learned countless times that nothing can attract a potential buyer to your listing like stunning photographs. This is why we put every photo our Twisters take through post processing. Why? Because this allows us to augment each shot for maximum visual appeal. Every sale you make is a win for us which is why we make sure every shot counts.

Our post processing is exactly what you need to take your online listings to the next level.

Enhance Every Shot

As we keep saying, you NEED incredible shots to attract potential buyers. Think of how many pictures you see scrolling through your social media feed. How long does it take you to forget one post? Probably no more than 5 seconds. Instagram and Zillow have mountains of real estate listings which means there’s an urgency for you to have gorgeous shots that stand out. Our post processing allows us to give every shot this extra “wow factor” needed to stand out. We don’t just choose a few shots either, we take care of them all. Let our process be your guide for standing out from the rest.

Create a Gorgeous Exterior

Those buyers just loved the home until they saw the state of the yard. You could have a beautiful interior but it won’t sell the home if the exterior isn’t up to par. Unfortunately, outdoor shoots aren’t as controlled as indoor ones. Weather, lighting, the current season, and other factors can make-or-break an exterior shot. That’s where our process comes in! For just an extra $5 per photo, we can enhance lawn colors, clean outside pavement, and play with the lighting. These effects and processes will truly make your exterior shine. The only thing that captures attention like a killer interior is a breath-taking exterior. Let us show off how incredible your listings are both on the outside and inside.

Perfect Lighting

Nothing can throw a shoot out off like lighting. No matter how amazing a room looks, if the lighting isn’t giving you what you need, results can be less than desirable. But what can you do? No one can control the sun. Luckily, one of the many benefits of post processing is the ability to enhance and play with this crucial aspect. Studies show that people are more likely to show interest in photos with bright lighting than dark ones. Tweaking the light is the perfect way to catch eyes while showing off what makes every room unique.

Sky Replacement

Exterior and interior shots can lose their luster if the weather isn’t cooperating. If only those clouds weren’t mucking up those exterior shots. Don’t worry, our post process allows the sky to become a non-issue. We can replace even the darkest skies with some stunning blue and sunshine. The sky impacts interior shots as well and can leave even the comfiest room looking dreary. Imagine a house with gorgeous front windows. Would they look better with a blue sky or a dark one? We offer this special service for $5 a shot, regardless of its the exterior or the interior. Never worry about a bad sky ruining your photoshoot again!

Contact us today to begin your home’s dream photoshoot. Twist Tours is constantly evolving with the market to ensure we are giving out clients the best services possible. Our Twisters are standing by and would be honored to shoot your property. We love nothing more than perfecting our craft to give you the best possible images of your listing. Our post processing is some of the best in the country and you will love the results, guaranteed. To learn more about Twist Tours and the state of the industry, check out our blog!

Finished the paperwork to put your home on the market? Done!

The house is now spotless for showings? Finished last week!

Top of the line realtor to help you? Just had a promising meet!

Amazing photos taking advantage of spring to showcase the beauty of your home? Need to do.

Professional photographs of your home are the most important component of your online marketing strategy.  You get one shot at a first impression to capture the attention of a buyer.  Sites such as Zillow have nearly 25 million visitors a month from all generations looking for real estate.  What can propel a simple view to a sale? Jaw-dropping pictures of your listing! Spring is the perfect time to show off the exterior and interior of a home.

At Twist Tours, we are the leading experts in real estate photography, 3D immersive spaces, floor plans, drone photos and video, virtual tours, and virtual staging.  From breathtaking aerial shots to high-quality interior shots, we know just how much a great photo can spark someone’s interest in a home. Let us elevate your online listing with photographs of the highest quality.

Here are key factors to consider when preparing your home for photos:

Take Advantage of Natural Light

One of the best aspects of spring is the extra hour of sunlight we get from the clock change. Using this hour to your advantage can mean the difference between a gorgeous and mediocre shot of a home. Buyers are looking for a home that doesn’t feel like a cave. Showing off a home with natural lighting allows them to see the true beauty. Open blinds and let the light in!

Show off that Exterior

When the exterior of your house comes alive, you need to show it off! No matter how gorgeous the interior of your home is, there must be curb appeal from the outside. Give a birds-eye view of a home and the surrounding property in all the glory of spring. In fact, 83% of potential buyers prefer realtors that use drones. Photos and videos from a drone don’t just show off a house, but also the entire neighborhood. This gives buyers the chance to explore all aspects of their potential buy before even seeing it in person.

Use the Spring Colors to Draw Eyes

Taking full advantage of the fresh color pallets that come in with spring will help you stand out online. Colors in photos catch the eye and will bring someone to look through your listing. Having stunning shots of a home that capture the gorgeous spring color pallet will bring in potential buyers. You will also stand out from the competition.

Special details to capture? That’s why we offer extra photos to all our customers.

Our stellar Twisters love showing off everything your listing has to offer! To learn more about Twist Tours and the state of the industry, check out our other blog posts.

Why different demographics require different forms of marketing.

The new year is here and it is time to get excited! It is sure to be a year filled with new innovations, market changes, and most importantly, a transition in those looking to buy. One effect that is going to have the biggest impact on the real estate market is the incoming groups of Millennials, divided into Generation Y.1, and Generation Y.2. These two demographics are going to make up 50% of all buyers in the market in the not so distant future. They aren’t the only ones that are going to be in the market though. Generation X and Baby Boomers are still on the hunt for homes with Generation Z set to be the next big home buying group in the next few years. These generations, divided by some of the biggest gaps in history, are going to be the future home hunters of America. Knowing the difference between these groups and what each of them is looking for is the key to success. If you want to stay competitive in 2019, then you have to know exactly what each generation is looking for during a real estate transaction process.

Each generation is going to provide different challenges and leave an impact on the market. For example, Generation X is less trusting of real estate agents than Y.1 and Y.2. Both of those generations look for homes online more than any other demographic, searching on sites such as Zillow and Instagram.  If you don’t want to be left in the dust you need to be ready to take your marketing to the next level. Our amazing twisters are ready to do that and will ensure that your listings look absolutely amazing with the high-quality content you need. From photography to videography to custom videos, we have the tools you need to elevate your listing.

To make sure that you are ready for each and every person, we have come up with these tips to help you stay competitive.

Baby Boomers

It might come as a shock, but the baby boomers are becoming known as the “invisible goldmine” in the real estate world. They control 70% of the wealth in the country, making them one of the best demographics to hit. This generation is reaching retirement age but it isn’t slowing them down a bit. Many want to keep working and are looking to downsize. This is because they want to find and move into the perfect home for their golden years to help boost their retirement. Don’t be fooled though, this group is tech savvy with 82% searching for homes online. They also have a very particular type of home that they want to spend the rest of their lives in. Features that boomers are looking for include a multi-car garage, dine-in kitchen, a private yard, and an open floor plan. Don’t let the stereotype fool you, boomers are prowling for great homes online just like the younger generations.

Here are the facts:

• 82% of boomers search online for homes
• They have a set style of home in mind
• They have most of the nation’s wealth and are willing to spend it
• Despite being close to retirement, they still want to keep working

Gen X

Generation X is an odd generation that falls in the middle of boomers and millennials. They are less trusting of real estate agents, but also willing to spend more money on extra features. Extremely self-direct, they will do their own research online before contacting a realtor and will know exactly what they want. You can negotiate with boomers and millennials tend to be indecisive at times, but Gen Xers will tell you exactly what they want and how they want it. They research online, but still want to see properties in person. With families of their own still at home, they are going to be looking for info on the schools and neighborhoods as well as a home to grow in.

Here are the facts:

• They know exactly what they want
• They are more likely to see the house in person
• They are looking for homes to grow in

Gen Y.1 and Y.2

Millennials are the generation that has been online more than anyone else in history. 59% of them are on Instagram, making it their favorite social media platform. While a bit indecisive, Millenials are most likely to go over budget on a home, especially if they love the area it’s in. They are also the fastest acting generation if they find a place that they like they are going to put down an offer fast. That being said, they are also much more budget aware, meaning they have a price range and will stick to it. They also are looking for more from a real estate agent then just being shown a house. They want to see the neighborhood, hear about the schools, and see what the town has to offer. Social media has the biggest impact on them and they will know the difference between quality original content and just a plain old shot of a living room. Combined, these two groups are going to be 50% of home buyers; this is a market that is about to explode in 2019.

Here are the facts:

• Instagram presence is a must
• They typically know what is and isn’t authentic content
• They are indecisive but willing to go over budget
• They are willing to put down an offer fast if they like the home
• Location, location, location

If you haven’t begun to make preparations for these incoming buyers, we are telling that you need to right now. It’s more important than ever to be online since three major generations are regularly searching for homes through Zillow, Google, and other sites. The market is only going to grow bigger and evolve as these groups begin to buy and sell, meaning that you need to do the same if you want to stay competitive. With the internet being a major part of the lives of nearly every member of these generations, it’s more important than ever to have a virtual tour and an online office ready to go. Regardless of the generation, jaw-dropping photography and videography is a must to truly “wow” buyers.

No matter how much the market changes, we are ready with the newest and latest trends to stay in the game. We offer the most modern and high-tech ways to show off your properties including videography, drone photography, and virtual tours. Our customers are important to us so you can be assured that we are giving nothing but 120% to everyone we work with. Our twisters love nothing more than being able to put their skills to the test and show off the beauty of your amazing home. Let us help you take the step into modern real estate for your continued success in 2019 and into the future!