Harness the Power of Video in Social Media
Social media has rapidly grown from a way to share photos of pets, parties, and vacations, to a platform where businesses can grow and communicate directly with their audience. With over 2.07B monthly active users on Facebook and 800 million monthly active users on Instagram, businesses need to have a presence to stay relevant.
Realtors have kept up with the trends by adopting social media as a key tool to interact with their target audience, network with others, build their brand, and generate leads. In fact, 47% of real estate businesses say that social media results in the highest quality leads! On top of that, everyone and their mother starts their home search online: 99% of millennials and 90% of baby boomers to be exact. How can you pass up the ability to reach thousands of people in your market with just a tap of a finger? And, how can you make your content stand out in today’s saturated news feeds?
Video Content is King
One thing is absolutely necessary for successful social media marketing: video content. About 83% of video marketers state that video content has helped them generate more leads. Even more important for real estate agents, 73% of homeowners say that they are more likely to list with a real estate agent who uses video. Video is much more engaging and interesting than photos and text alone and allows you to capture more of the listing in one post. For example, an exciting Custom Slideshow Video can include many more photos than a typical carousel post, and an impressive Aerial Video can showcase the property from angles and heights photos cannot.
Today’s social media audience eagerly consumes video. Consumers don’t want to read or scroll so they are much more likely to watch a video that tells them everything they need to know! This is why video content consistently outperforms image and text-only content across major social media platforms. We think these these facts speak for themselves:
-Tweets see 10x more engagement when they have video content, and promoted tweets with video see 50% less cost per engagement.
-Video content gets the most engagement on Instagram.
-LinkedIn posts are 20x more likely shared if a video is included.
–75% of people are more likely to follow a brand if their page has video content.
Create & Choose the Right Video Content
Video content is the clear king; however, not just any video content will do! We know we aren’t all trendy influencers or savvy hashtag-masters, but a shaky phone-recorded listing video just isn’t going to cut it in this day and age. Here’s where we come in to help!
Twist Tours offers professional photography and videography services to capture your listing in all its glory. From there, we create captivating content for you to market with. You don’t need to prep for a big production, or even be on camera, to have scroll-stopping video content.
One of our most popular options is a Social Media Clip Add On, which you can add on to your order or request after you’ve already received your photos. We piece together photos and contact information and finish it off with captivating transitions and upbeat music that keeps users’ eyes glued to your listing. These are conveniently formatted to fit all platforms, so all you need to do is hit post!
Strong video content is not an option but a must for successful social media marketing.
If you really want to set yourself apart, invest in stellar video content! If you’re ready to up your social media game, we’re here to help! Reach out to us here and learn more about real estate marketing on our blog. Let us capture your listings and get them on social media for the world to see!
