Aerial: The WOW Factor

Aerial Photo + Video: The “Wow” Factor

Out of all the photography and marketing services available to real estate agents, one of the most sought-after options sits right above us: aerial photography! Whether you are selling a property on a large plot of land, a conveniently-located commercial property, or a home with unbeatable views, drones have the ability to capture every special asset and angle of your listing. This impressive technology produces high-quality videos, overhead images, and even cool 360-degree pans. The result is captivating content that makes potential buyers and sellers alike say “WOW!” Read on to learn some of the many perks of aerial photos and videos.

Show, Not Tell, a Story

Drones have the ability to reach great heights, allowing photographers to capture much wider angles and more complete views than that of a traditional camera, providing a totally different perspective. Just one aerial photograph can capture the entire home, front yard, back yard, and surrounding area. Does your property offer a scenic riverside view on a river that makes for the most beautiful sunsets? An aerial video sweeping the property with dramatic zooms and impressive heights will have the audience hooked! Aerial angles can also be used to help show buyers otherwise inaccessible features of a property, such as solar panels, new gutters, or a renovated roof. 

Utilizing aerial photos and videos gives you the ability to communicate the size and features of properties in an exciting and concise way, resulting in more inquiries and a quicker sales process. To be exact, MLS reported that properties featuring aerial images sell 68% faster than properties with non-aerial images only. Pretty crazy, right?

Location, Location, Location

We are all guilty of doing a Google Maps search to see what’s nearby a given property, and realtors know the importance location holds. This is where aerial photography and videography really shine. Imagine a shot that begins at ground level and travels up above the roofline, then above the treeline, then suddenly the Austin skyline appears! 

Drones give our photographers the opportunity to cruise above the neighborhood to show proximity to highways, local schools, community amenities, restaurants – all of the above! In addition, the imagery and videos captured by drones is much more detailed than that of the Google satellite view everyone can access, creating a more professional visual representation. To make it even better, high definition close-ups, 360 degree panoramas, and birds-eye shots can all be taken in one quick shoot.

Release the Potential

Oftentimes, vacant land or undeveloped properties don’t capture attention in the way that more luxurious and finished properties do. As a result, the marketing of the property becomes that much more important to show off the overlooked potential of vacant land. 

Listing descriptions for acreage properties can be quite a challenge to visualize. The property likely lists off unique features, such as ponds, creek beds, barns, and tree coverage, but where on the land is all of this? Not many buyers can envision the scope of 3 acres, let alone imagine a vast 60 to 100 acre property! A smooth video soaring along the creek bed, or up hills to a pretty patch of trees, brings land to life that would have otherwise fallen flat in the description.

 

A Unique Competitive Advantage

Aerial photos and videos don’t just sell your listings, they also sell you as an agent! In fact, even though 83% of sellers prefer to work with a realtor who uses aerial photography to market their listing, surprisingly few agents take advantage of the technology. Cutting-edge drone content will help you stand out as an innovative agent and provides a competitive advantage. Simply put, aerial photos and videos show how serious you are about selling a home, in turn helping you win more listings. 

In this increasingly competitive real-estate market, listings need to be more attractive and engaging than ever. Aerial photos and videos allow our photographers to capture your property from every perspective and bring each home’s unique visual narrative to life. This is an excellent complement to our traditional real estate photography options, and is a must-have for anyone looking to really deliver the essence of their property in an online format.

If you’re ready to truly take your listings and your marketing game to new heights, aerial photography and videography is the way to go! Learn more about our aerial services here or reach out to get started.